SEO Audit Mistakes Not to Make on Your Website
Like most business owners, you want to ensure that your website performs as well as possible on search engine results pages (SERPs). As mentioned in an article at digestley.com, a big part is ensuring that your website is optimized for search engines. To do this, you need to perform an SEO audit. However, there are some mistakes that you should avoid when doing your SEO audit. Lucky for you, we’ve highlighted the four biggest SEO audit mistakes and how to avoid them.
Ignoring Search Intent
One of the biggest SEO audit mistakes that you can make is ignoring search intent. Search intent refers to why someone is performing a particular search. For example, if someone searches for “SEO tips,” they are likely looking for information on how to improve their website’s SEO.
On the other hand, if someone searches for an “SEO company,” they are likely looking for a company that provides SEO services. As a business owner, it’s important to understand search intent to optimize your website accordingly.
Neglecting Mobile Optimization
Another big mistake that you can make is neglecting mobile optimization. In today’s day and age, it’s essential to have a mobile-friendly website. This is because more and more people are using their smartphones and tablets to access the internet. If your website isn’t optimized for mobile, you’re likely losing out on many potential traffic and customers. To avoid this mistake, be sure to test your website on a variety of mobile devices. This will help you identify any areas that need improvement.
Skipping to Track Trending Keywords
When performing an SEO audit, tracking trending keywords is essential. The keywords that people are searching for can change over time. For example, a few years ago, the keyword “social media marketing” was not as popular as it is today. As a result, if you’re not tracking trending keywords, you could be missing out on a lot of potential traffic. There are several tools that you can use to track trending keywords. Google Trends is one of the most popular and user-friendly options.
Not Handling the Duplicate Content
And lastly, another mistake that you might make during your SEO audit is not handling duplicate content. Duplicate content simply refers to content that appears on more than one page of your website. This can happen for various reasons, but it’s essential to address it nonetheless.
If you don’t, it could harm your website’s SEO. To avoid this, use tools like Copyscape to identify and fix duplicate content on your website. Simply put, an SEO audit can make or break your website’s traffic, especially if you don’t know what to do. Thus, make sure you do it right by avoiding the above mistakes. Your SEO strategy will turn into dust if you keep making these audit mistakes. So, reassess your audit and see how you can improve your audit.
