Helpful Tips to Maximize Your Facebook Marketing Campaign

There’s a good chance that your company already uses Facebook as a paid social media channel. According to a post on globewings.net, 72% of marketers use Facebook Ads, and 67% plan on increasing their use of Facebook ads over the next 12 months. Optimizing Facebook is a complex platform, and understanding it is key to getting results for your company. In this post, we will share some tips to improve your business marketing campaign on Facebook. 

Choose Your Right Target 

The first step in creating a successful campaign is to determine the right goal. The goal of your ad is what you want viewers or users to achieve when they see your ads. Facebook offers three objectives: attention, consideration, and conversion.

You might choose to reach people with your business’s awareness objective, for example. These options include brand recognition and reach. Facebook will either show your ads only to those most likely to remember them (brand awareness) or display the campaign to all people (reach). Facebook is changing the way it delivers and optimizes its campaigns based upon the selected objectives. This makes them ideal for driving traffic to e-commerce websites.

Define the Customers You Have

Facebook data can …