SEO Strategies for Marketing Construction Business Online

Annie Skidmore September 6, 2021 0 Comments
construction business

Construction marketing SEO is simply using search engine optimization strategies to drive organic traffic and improve Google ranking. SEO is key to marketing and naming a construction business online, and construction companies need to include SEO in their overall marketing strategy. However, the dynamics of SEO change every year, and the construction industry should follow the lead of every other industry that uses advanced SEO techniques. Posted below are some tips that will help you market your construction company online.

Identify a Niche for Core Competency

Every construction company has something unique that makes it special. The challenge is to find out what makes your company unique and communicate that to others. You may need to do a brand audit or a business analysis to determine what makes a company different or unique. But trust me: there is something that makes your customers choose your company over others. It’s not about being the lowest bidder. You can market your construction company online if you have specific qualifications, experience, or equipment. Customers can quickly compare your online offerings with those of other companies. You must have something that sets you apart from others. You can’t afford to be late or miss …

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Helpful Tips to Maximize Your Facebook Marketing Campaign

Annie Skidmore August 31, 2021 0 Comments
Phone and Laptop

There’s a good chance that your company already uses Facebook as a paid social media channel. According to a post on globewings.net, 72% of marketers use Facebook Ads, and 67% plan on increasing their use of Facebook ads over the next 12 months. Optimizing Facebook is a complex platform, and understanding it is key to getting results for your company. In this post, we will share some tips to improve your business marketing campaign on Facebook. 

Choose Your Right Target 

peoples' facesThe first step in creating a successful campaign is to determine the right goal. The goal of your ad is what you want viewers or users to achieve when they see your ads. Facebook offers three objectives: attention, consideration, and conversion.

You might choose to reach people with your business’s awareness objective, for example. These options include brand recognition and reach. Facebook will either show your ads only to those most likely to remember them (brand awareness) or display the campaign to all people (reach). Facebook is changing the way it delivers and optimizes its campaigns based upon the selected objectives. This makes them ideal for driving traffic to e-commerce websites.

Define the Customers You Have

Facebook data can …

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Five Ways to Run a Successful Online Business

Annie Skidmore August 17, 2020 0 Comments
working

Once you’ve decided to get into the online business world, you may have heard all these great things about online business and how all this money would come in, and of course, about the freedom that came with it. After starting that scary start, you went through a lot of stress, lack of income, working overtime, and a fantastic amount of regrets. It will probably sound like not one thing good will happen.

Your basic reason for starting was because you want to live out your dreams all your life by going through all the good things you’ve heard about online business. But after all the failures, disappointments, and rejections, the conventional point to think about is that everything was a lie, or that you were unfit for the job, and you may have even thought about dusting off the cobwebs of your resume to find another comfortable job before your resume became obsolete. Take the opportunity to apply these five tips to run an extraordinary online business before you start doing any of that.

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Never Go With the Crowd

When hearing about amazing online business success stories, there are few things you might want to know. Successful people of …

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