SEO is the secret behind many successful businesses, so secret that smaller businesses are crippled before they figure out why their competition is doing so much better than they are. To even the scales out, you hire an expert whose passion is the implementation of SEO. Not only are giving your business the opportunity to reach more people and possibly convert them, but you’re also able to seek out the advice and guidance of professional who has been engaged in search engine optimization for years.
This is where Tom Johnston’s valuable advice comes in. If you haven’t heard of him already, he maintains a site giving general guidance about SEO and how to use it as strategically as possible. If he’s able to dish out tips as generously as he has been doing for free, imagine how much value he can add to your business if you were a client.
What Tom thinks about SEO
SEO is telling Google clearly what you do and where you do it. If that was a campaign slogan, who wouldn’t vote for Tom Johnston? It’s the most concise, yet the most effective take on the purpose and goal of search engine optimization. Make no mistake though, SEO is not a DIY project. It still takes an expert to figure out how to best convey what you do and where you do it. That’s what Tom is consistently good at, having worked with almost every kind of businesses, from small, local start-ups to big, traditional businesses whose owners have never heard of SEO before.
Does your Business need SEO?
Every business needs SEO. In fact, if you’re not utilizing it right now, you’re missing out on a lot of possible business opportunities, from building a brand recall to converting site visitors. Worse, you’re making it easier for your competition to get the clients who are looking up keywords that your company could have also been tagged for.
For example, when a prospect looks up roof installation services in New Jersey, it will show all the local roofers in the area. Because you’re not the results, you did not just miss out on that chance. You also increased the chance of your competitors converting the prospect. If you hired an expert like Tom to work on your SEO, you would have avoided that scenario.
How can Tom help your business with SEO?
The best telltale sign when a person is truly an expert is when he’s able to digest a really complex idea and explain it to someone outside his field. If he can’t, chances are he doesn’t understand it as extensively himself. Tom was able to summarize what an SEO is and what’s for in a phrase, not even in a sentence.
What that comes down to is that you’re hiring the service of someone who truly grasps what SEO is about and what it can do for your business. He gets it so well that he practices everything from local and franchise to national SEO. He does it successfully too, with regular updates to his clients and enough guidance to help them make full use of the date he provides. The good news is Tom is willing to do that every single one of his clients. Wouldn’t you want your business to be next?